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The course is designed for new graduates, workers, and employees who are exploring an independent career path. It provides essential knowledge, skills, and tools to help learners understand the startup process—from evaluating personal readiness to generating ideas, developing business models, and building a solid business plan. 

In a rapidly changing job market, entrepreneurship is becoming a compelling alternative—empowering individuals to take control of their careers and unlock their full potential. But launching a startup takes more than just a good idea. It requires strategic thinking, market understanding, problem-solving skills, and perseverance to overcome challenges. 

How will this course help you? 

Through practical lessons and case-based exercises, you will: 

  • Understand the differences between employment and entrepreneurship paths 
  • Explore your personal strengths and suitability for entrepreneurship using SWOT analysis 
  • Learn about modern business models such as Freemium, Hook, Matchmaker, and Multisided Platforms 
  • Apply creative methods like “Seed Ideas” and “Magnet Questions” to identify market pain points 
  • Use the “7-Factor Model” to evaluate business ideas and build a realistic business plan 

After learning this course, you will be able to: 

  • Analyze your strengths, weaknesses, and opportunities for entrepreneurship 
  • Develop innovative business ideas that solve real market problems 
  • Apply effective business models in your startup journey 
  • Evaluate ideas using clear and practical criteria 
  • Create a realistic and actionable business plan 

Version available: Vietnamese

Course Content

KN – Giới thiệu
KN – Con đường lao động và khởi nghiệp
KN – Khởi nghiệp
KN – Bạn có phù hợp với con đường khởi nghiệp?
KN – Phương pháp Phân tích SWOT
KN – Chiến lược “Đại dương xanh”
KN – Phương pháp “Ý tưởng mồi”
KN – Mô hình “Tập trung vào hệ thống”
KN – Mô hình “Móc câu”
KN – Mô hình “Freemium”
KN – Mô hình “Cái đuôi dài”
KN – Mô hình “Miễn phí”
KN – Mô hình “Trung gian kết nối”
KN – Mô hình “Nền tảng đa phương”
KN – Bài tập tình huống
KN – Lập kế hoạch kinh doanh
KN – Tổng kết
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